November 23, 2023

Celebrating Our Journey and Embracing New Beginnings

As Rooted Natural marks THREE years of innovation and growth since our launch on 10 November 2020, it's incredible to reflect on our journey. From our initial Stage 1 & 2 meals to our expanded offerings including the Classics range and FingerFoods, we've consistently strived to cater to the evolving needs of babies and toddlers with delicious, nutritious meals.

Our success is a testament to the unique combination of dietetic science and culinary artistry that goes into each meal. We've always believed in the power of balanced, nutritious, and delightful meals, and our journey so far has been a wonderful validation of this belief.

Personal Milestones and Business Growth

As the business flourished, so did our families. Kirby and Nadia both welcomed new joys into their lives, with Kirby having her first child, a spirited little girl, and Nadia her third, a cheerful boy. Navigating the challenges and rewards of a small business has been a journey of constant learning and adaptation, especially as we navigated growth spurts and changing market dynamics.

Kirby's New Path

We announce with mixed emotions Kirby's decision to step away from Rooted Natural. Her culinary expertise and passion were foundational in creating our recipe portfolio and training our dedicated team. Kirby's journey with us has been about more than business; it's been a shared dream of making a difference in the world of baby nutrition.

As Kirby embarks on new adventures, including exciting opportunities in her professional chef career, we are deeply grateful for her contributions and the strong foundation she has helped establish at Rooted Natural.

Kirby shares her thoughts: "I am so proud to have been part of the dream that turned Rooted Natural into a reality. As I move onto new adventures, leaning into motherhood and other opportunities, I eagerly anticipate seeing what new heights Rooted Natural will reach. Wishing Nadia and the team all the best in their future endeavours."

Welcoming Lené Smit

We are thrilled to welcome Lené Smit as a new business partner. Lené, a mother of two vibrant girls, brings a wealth of knowledge with her master’s degree in Consumer Science - Food Retail Management and a degree in Further Education & Training. Her extensive experience in retail, coupled with her love for food and cooking, makes her an ideal fit for Rooted Natural. Lené understands the need for convenient, healthy meals for busy families and is dedicated to lifting this burden off parents' shoulders.

Future Directions

As 2023 draws to a close, we look forward to 2024 with excitement and optimism. Our commitment to providing top-quality, balanced, and delectable meals remains unwavering. With Lené's expertise, we aim to enhance our offerings and continue our mission of providing convenience and nutrition to families.

Important dates for our transition phase:
  • Last orders: 20 November 2023
  • Last deliveries: 30 November 2023
  • Pre-orders open: 12 January 2024
  • Deliveries from 19 January 2024

This transition marks a new phase in our journey, and we are eager to share more in the new year. Rest assured, the quality and standards you expect from Rooted Natural will not only be maintained but elevated.

Stay tuned for further updates. We deeply appreciate your continued support and enthusiasm for our Rooted Natural family.

Rooted Natural Nourishing Little Ones, Every Step of the Way