Rooted Natural was founded by Nadia Jansen van Rensburg and Kirby van Rooyen - two South African women with a passion for food and nutrition, who have realised how important it is to establish a healthy relationship with food from the first introduction.
Through their knowledge and expertise as a registered dietitian and professional chef, they recognise the need for locally-produced, organic baby and toddler food. Food that is affordable and includes a wider variety of tastes and textures that is also earth-friendly.
Nadia has ten years of experience as a clinical dietitian under belt that included being a Chief Dietitian at Groote Schuur Hospital, a Masters in Human Nutrition and a special interest in paediatric nutrition. She is incredibly passionate about promoting a healthy relationship with food and taking care of the environment by making more conscious daily food choices. Nadia’s biggest achievement by far has been bringing three healthy and busy children into the world and the joy (as well as challenges) of motherhood. Nadia hopes that Rooted Natural can be the foundation for a balanced and healthy food experience for all infants and children as well as bring peace of mind to parents.
Our team welcomed Lené Smit as a new business partner in 2023. Lené, a mother of two vibrant girls, brings a wealth of knowledge with her master’s degree in Consumer Science - Food Retail Management and a degree in Further Education & Training. Her extensive experience in retail, coupled with her love for food and cooking, makes her an ideal fit for Rooted Natural. Lené understands the need for convenient, healthy meals for busy families and is dedicated to lifting this burden off parents' shoulders.
Kirby has worked as both a professional chef in the fine dining world for the likes of Test Kitchen, as well as a private chef for notable personalities globally. Through her many years of experience, Kirby has become conscious about the planet, sustainability, and what we can do to make the world a better place. Her love of children and large family background have made Kirby passionate about creating tasty, healthy meals for all ages. Kirby wishes she had had an introduction to a variety of flavours at a young age just like what Rooted Natural provides. Since Rooted Natural started Kirby has become a mother to a gorgeous little girl and decided to continue her journey as professional chef.
What we do:
Parenting in today’s modern world can be overwhelming, due to the increasing demands on one’s time and energy, leaving not much room for making or researching homemade, nutritious meals for the little one.
We think healthy children make happy children and what better way to achieve both than through providing specially-crafted delicious, nourishing meals.
We promote the growth of infants and young children by establishing a healthy complementary food intake through providing already-made, home-cooked and naturally-sourced meals for every stage of their development.
Building the trust of a parent is important to us, as is connecting with local farmers, produce and suppliers.
We want to support you and your little one on the exciting journey through the weaning stages to the toddler years.
Our packaging is fully recyclable pouches using LDPE plastic. It is BPA free, food-grade packaging sourced from a local certified company. Each pouch is re-sealable and re-usable. When disposing of the pouch, please remove the stickers and recycle with the same products.
To ensure our food is delivered safely and correctly it is transported to you in a cooler with ice-packs. Food must be kept frozen at all times until ready to be used. Please read our preparation instructions carefully.
All our food is locally sourced and uses mostly organic vegetables, fruit, grains, herbs and spices. Our protein is free-range, sustainable and/or grass-fed.
The Parent and the Infant
Every meal is carefully developed and put together by us, a professional chef and registered dietitian.
- No salt
- No sugar
- No preservatives or additives
- The food is produced in a kitchen where exposure to allergens such as fish, wheat, cow’s milk and nuts/seeds may occur.
- Some of our products do contain the above mentioned allergens as listed in the name and ingredient list.
We provide a wide VARIETY OF FLAVOURS AND TEXTURES to ensure your infant and child grow and develop a strong balanced nutrition and healthy relationship with food.
Our pureed and textured range include:
- Veg and fruit combos
- Protein combinations
- Plant-protein combinations
- Grains combinations